Three Minds On Digital Marketing @ Organic

I love reading Rob Walker's Consumed column, a blend of business journalism and cultural anthropology, that appears weekly in The New York Times Magazine.  Next week he has a new book out, Buying In: The Secret Dialogue Between What We Buy and Who We Are.

Based on the previews, the basic thesis is that the CGM movement makes brands more, not less relevant to consumers. They are embracing brands more than ever as they co-opt, remix, and rebroadcast their own interpretations of what a brand stands for.  I'll post a review when it comes out.

In the meantime, enjoy this piece on the "lady's Taser".  With the new C2 model, Taser is coming full circle on it's original business plan - to arm the average citizen.  The marketing execution is clumsy, but the idea is sound - now that Taser has established a (controversial) reputation in the professional law enforcement marketplace, why not create a Taser that's "tough enough for a man, but made for a woman"?

Be sure to check out this video of a 95-lb "Jane Doe" (with Taser) vs. a professional ultimate fighter.

http://www.taser.com

Misha Cornes