Three Minds On Digital Marketing @ Organic

Wandering around the Yerba Buena Gardens in San Francisco this weekend, I happened upon an very unusual building tucked away along an alley.  Under construction was a three-story high metal cube balanced on one of its corner. As I came closer, I saw the sign above, dialed the number, and listened to a whole host of experts discussing the timeline for the project, its architecture, and the history of the project site.

As I soon discovered, this is the home of The Contemporary Jewish Museum, which will be opening on June 8.  Architect Daniel Libeskind, who will eventually be redesigning the World Trade Center site in Lower Manhattan, has fused a 19th-century power station with a arrestingly modern design- a high-gloss purplish-gray box that screams "important public monument".

A simple idea, elegantly executed (including an option to leave a comment by voicemail, which I did), that shows you don't always need huge budgets or sophisticated tracking to create a successful integrated marketing campaign.

Misha Cornes