Three Minds On Digital Marketing @ Organic

Experience is also indicative of seniority, e.g., "A decade of online marketing experience."

hate to disagree that experiences produce stimuli. The stimuli produce the sensoric experience.This is translated to an emotional experience. This can be done in reality or alternative reality. The perception of the stimuli (sometimes by sensoric deprivation eg. smell when we talk about on-line) turn them into reality for the "receiver".
Agree though that it is the emotional component that makes the experience interesting, relevanr, memorable.
More about how to trigger these emotional processes in our upcoming article in Research World or if you can't wait, ping us a note and we'll get back to you. philip dot dewulf at psilogy dot com.

From Phillip above:

***hate to disagree that experiences produce stimuli. The stimuli produce the sensoric experience.This is translated to an emotional experience. This can be done in reality or alternative reality. The perception of the stimuli (sometimes by sensoric deprivation eg. smell when we talk about on-line) turn them into reality for the "receiver***

Specifically, the idea of an alternative reality. There is one reality, the Truth. The reality you describe above (smell/online) is not a reality it is just what you characterized it, a perception. The reality is there is no smell-O-vision or smell-O-net per say. The argument you present here is the classic absolute vs. relative truth argument.

Regarding the second section of your comment. We are in agreement, insofar as emotion is key to experience. I would add it is not only key, but inescapable, outside of extreme circumstance.

http://en.wikipedia.org/wiki/Behavioral_economics

http://en.wikipedia.org/wiki/Neuroeconomics

http://naturalrationality.blogspot.com/

Cheers,

Tony

One crucial item missing from the explanation above is the individual nature of an experience. I agree with an experience being a set moment in time, involving a feeling or sensation (engage one of the senses), I would add that an experience is inherently individual. By that I mean a business can execute the exact experience they intended and they may believe it is perfect but if the individual is not engaged or ready to accept the experience nothing is gained.

Experience can also result in increased knowledge, awareness, and behavior modification. These results help to define the experience in memory, where it lives.

Digital experiences are sensual, visually and aurally. These trigger points can create an emotional response, which in turn can trigger an action. The cumlative effort is the experience.

I would define it as: engagements yeilding emotional memory.

I am not try to sound scarastic, but the following passage in this blog:

Time. Experiences are events in people's lives.
Sensation. Experiences produce stimuli, often beyond reason.
Feeling. The stimuli arouses emotion in people.
Behavior. The action people take as a result of the emotion.

iIs in every marketing 101 textbook at every undergraduate and MBA program. Digital marketing didn't really change anything about how we interact with brands and products, it is just another tool to adverstise, market, and sell.

Having said the above, most marketing academics would disagree with "Feeling" as a necessary component to experience. Someone have have an experience with a hammer but not have an emotional tie. That is why there are feeling products and brands, like Nike, and thinking products and brands, like 3M.

Interesting question...got me thinking...does a genuine 'experience' have unique qualities or characteristics? Also, what is the 'opposite' of an experience...what would you call something that isn't an 'experience'?