04/ 1/2008

Prada's Trembled Blossoms

Prada.png
Trembled Blossoms is a new animation film that appears on the Prada website.  It is a beautiful example of how luxury retailers can "discuss" their brands in compelling ways in the digital space.  I was also excited to see Prada pushing the boundaries a little with the undertones in the video as most brands shy away from this on their main site.  Prada has always done a great job of creating exceptional experiences with their uniquely designed stores and I believe they have done it here as well.

To read more about the site, visit Los Angeles Times commentary on the background.

St.John Oneil-Dunne

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Comments (1)

JessicaH.:

Beautiful piece, surprised there is no way to embed video into outside profiles - facebook, myspace, etc. - or "send to friend"...

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