Trembled Blossoms is a new animation film that appears on the Prada website.  It is a beautiful example of how luxury retailers can “discuss” their brands in compelling ways in the digital space.  I was also excited to see Prada pushing the boundaries a little with the undertones in the video as most brands shy away from this on their main site.  Prada has always done a great job of creating exceptional experiences with their uniquely designed stores and I believe they have done it here as well.

To read more about the site, visit Los Angeles Times commentary on the background.

St.John Oneil-Dunne