Three Minds On Digital Marketing @ Organic

Go to CNN and check out the "Latest News" headlines.  As usual, there are a few small icons next to some headlines. The usual video camera icon is there.  And next to it... a t-shirt.  CNN is selling on-demand t-shirts from selected headlines. The sorta odd thing is it seems they are available only from the headline itself (click the icon) and not from the story.
 
So for example in today's "Latest News", from the icon next to the headline "Synchronized swimmers faint in unison"  you can get to the t-shirt page.  From the story itself, they don't plug the t-shirt. 

So is there a new editorial direction in the newsroom - "Is it t-shirt worthy?'  Are the writers getting a kick back for each of their headline t-shirts sold? Will there be a strike for t-shirt rights?  Sorry, got carried away.
 
Anyway, this one seems to follow into the "amazing nobody thought of it" category. For that matter, you'd think maybe The New York Post or a similar rag would have beat CNN to this one.
 
David Lewis