Three Minds On Digital Marketing @ Organic

It's rare that you see a single banner ad unit get press.  Every once in a while an integrated campaign gets coverage and the online advertising portion may be highlighted, but rarely does one ad unit make a big enough wave to get its own press article out of it. 

Dr. Pepper and their agency VML have recently received press for a new "ultra high-def" ad before it even launches.  Brandweek ran an article today about the new Dr. Pepper banner ad and the description makes it sounds more like TV spot.  With nods to media spend and the ad's creative highlights they even refer to it as "Drool."  

Kudos to the Dr. Pepper/ VML team - I am looking forward to seeing the ad.  Seeing articles about a single ad unit the way we have seen articles about TV spots in the past is definitely an indication that people are paying attention, and that we are moving in the right direction.
 
Becky Marinaro