Three Minds On Digital Marketing @ Organic

In all my time working in web advertising with automotive companies, there has been a recurring theme, and that is what you see on the Web site supports what you see in TV and print media.  We've all seen a million high-budget, super-cool TV ads, most of which will stick the URL to their site at the very end.
 
Well, Volkswagen has decided to change that, by using TV media to support their Web site.
 
Check out this ad for their new site in it, they use a ton of actual screenshots and animations from the site. So, when you go to http://www.volkswagen.co.uk after seeing the ad, you're immediately familiar with it.  Plus, you get the feeling that you're really surfin' something special, because hey - you saw it on TV!
 
It's an incredibly refreshing thing to see, and even more proof that automotive companies are continuing to turn to digital media more and more for their advertising needs.

Daryl Brewer