Three Minds On Digital Marketing @ Organic

I love this site from Vestal, a Southern California watch designer. Their brand is about "fine-tun(ing) style and expression for the musically inspired individual", so naturally they lead with music and video. 

While many other youth brands (Scion, Airwalk) integrate a music player into their site, Vestal uses the video window to house both entertainment (musicians, music videos, photo sets) and the sale itself (product details). Their products are so tightly woven into the brand story that the products tab is 8th in the navigation hierarchy.

What impresses me even more is that way that the interface replicates the modern experience of web-browsing multi-tasking.  You can run music in one window, browse product video in another, watch a news feed in a third, all from the same page.  Highly immersive.

http://www.vestalwatch.com

Misha Cornes