The Lost Ring is an ARG sponsored by McDonalds and the International Olympic Committee. It appears that a great deal of thought has been put into creating the game - it has an extensive cast of characters and content.
Check out additional videos here.
The actual site is....
http://www.thelostring.com/index.html
An a wiki that gives you the scoop on all things "thelostring" is here....
http://olympics.wikibruce.com/Beginners_Guide
Baron Conway
in
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