Three Minds On Digital Marketing @ Organic

As we probably all know, the Internet has presented a lot of challenges (and opportunities) to the traditional publishing industry... Do they embrace the spectrum or fight against it and go the way of the horse-drawn carriage...or even the big record labels! Or do they embrace it - digital offers some incredible paradigms for redefining what telling a story is and can mean.

I think the jury is still out on what the final answer is going to be, however you can see from the way online advertising has decimated traditional newspaper margins that the writing is on the wall.

Well one traditional UK publisher, Penguin Books, is taking a different approach.  Starting on  March 18th, Penguin UK launched an ambitious digital writing project. In collaboration with alternate reality game designers Six to Start, Penguin has challenged some of its top authors to create new forms of story - designed specially for the internet.

Over six weeks a number of well known writers including Mohsin Hamid, Kevin Brooks, Naomi Alderman Nicci French will creating stories that take try to full advantage of the immediacy, connectivity and interactivity that is now possible. This could not have been done until the last couple of years.

http://www.wetellstories.co.uk