Pitchfork, the online resource for all things independent-music related, is soon to launch an online tv channel. As this announcement explains, Pitchfork.tv will be a, “…visual extension of the music coverage Pitchfork has provided for more than a decade, and a means of updating and advancing the music television format, the online channel will bring you closer to the artists you love, through original mini-documentaries, secret rooftop and basement sessions, full concerts, exclusive interviews, and the most carefully curated selection of music videos online”.
Additional features include high-res displays for viewing and on-demand content. All available for free.
I’m a fan of Pitchfork (minus the occasional snobbery), and very much looking forward to this grand experiment.
Coming to you on April 7.
Rachel Nathan
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media morphing
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