In addition to creating trailers to promote Will Ferrell’s new comedy “Jackie Moon” (about a 70’s basketball player), the producers of the movie have found creative new ways to use their primary asset – Ferrell – to introduce his character. Here are a few that I’ve seen:
Jackie Moon endorsement of new Old Spice Professional Antiperspirant
and whole related article from the LA TImes
Jackie Moon endorses Bud Light:
Take 1
Take 2 (from Super Bowl)
Jackie Moon music video – “Love me Sexy”
Mockumentary about Music video
Music Video contest
Joshua Fischer
in
branded entertainment
|
Permalink
| Comments (0)
| TrackBacks (0)
|
Strategists & Planners