We may not consciously think that bees are essential to our food supply but we'd be wrong. They are responsible for the survival of 1/3 of our food supply. In recent years honey bees are mysteriously vanishing across the country and it has serious implications for our food supply, not to mention the beauty of nature. Albert Einstein once predicted that if bees were to disappear, man would follow only a few years later.
Haazen-Dazs presents a wonderful site that describes the plight of the honey bee, the impact on our food supply and what we can do about it. You'll have to explore the site to make the connection between ice cream and bees.
The site was designed by Goodby and produced by London's unit9.
David Feldt
Strategists & Planners