Those of us who grew up as a subject of the empire remember the Cadbury's Crème Egg as being "Just until Easter" (I additionally remember it as being singularly revolting, but I digress). Well, the old brand has been trotted out as "Here today, goo tomorrow". The brilliant TV spots are 15s featuring a cast of suicidal Easter Crème Eggs (view them all under the "fantasies" section) and the rest of the site does a nice job of following up on the promise that the spots suggest - effortless integration of really fantastic offline creative:http://www.cremeegg.co.uk
Alex Churchill
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Strategists & Planners
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Wow. Those are pretty intense. I think I find the anthropomorphization more awkward than the suicide, for some reason. Murmuring "goo" and disrobing their foil?
I remember this ad
http://youtube.com/watch?v=lDezZmDEMsQ
with the clucking bunny. And another from that era with roller skaters and a catchy jingle (Caburrrrry's Easter-Creme-Eggs, Oooooooooo ooo-ooo-oooo) and that we used to go to the Shopper's Drug Mart every day after school in the weeks AFTER Easter and buy one at ever-decreasing prices.
Posted by Steve Portigal | March 4, 2008 7:45 AM
Posted on March 4, 2008 07:45