Three Minds On Digital Marketing @ Organic

Maintaining the "Impossible is Nothing" tone. This latest installment of the Adidas Beijing Olympics campaign, takes the viewer on an emotionally poetic journey of an Olympian's continuous struggle with 2nd place.

The sinking steps metaphor, head bowed and the grey, beautifully illustrate the athlete's internal battle.

The transitions between the real, cg and the pencil sketch style are beautiful. This ad follows the style of the other two, All Together and Zheng Zhi.  Co-produced by Stink and Psyop

Derek Knight