02/22/2008

We Are The Superlative Conspiracy

wesc.jpg 

 

The site for Swedish street wear brand WESC (We Are the Superlative Conspiracy) rethinks the online catalog experience with an Ajax Flash interface that enables users to explore the clothing collection in a fun and engaging way, using the arrow keys to jump around the huge one page layout. The site effectively breaks the boundaries imposed by the browser window and presents information as a series of layers as opposed to pages. Many sites utilize this technology these days, but it’s nice to see a clean, simple and fresh implementation.

 

The homepage campaign photo treatments are pretty entertaining too.

 

http://www.wesc.com/#clothes_overview/sex/mens/category/campaign

 

Whitney Browne

 

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Comments (1)

mark:

From what I can tell, this site is built in Flash, not AJAX. It would be cool to see something like this built in AJAX though.

Posted by mark | February 25, 2008 9:29 AM

Posted on February 25, 2008 09:29

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