The site for Swedish street wear brand WESC (We Are the Superlative Conspiracy) rethinks the online catalog experience with an Ajax Flash interface that enables users to explore the clothing collection in a fun and engaging way, using the arrow keys to jump around the huge one page layout. The site effectively breaks the boundaries imposed by the browser window and presents information as a series of layers as opposed to pages. Many sites utilize this technology these days, but it’s nice to see a clean, simple and fresh implementation.

The homepage campaign photo treatments are pretty entertaining too.

http://www.wesc.com/#clothes_overview/sex/mens/category/campaign

Whitney Browne