Three Minds On Digital Marketing @ Organic

While it looks well… ugly, to be frank, this little baby was all the rage at this week’s Mobile World Congress. That’s right, it’s an Android phone. Or at least, it will be.

A full write up can be found at last100, but I will summarize the highlights of what everyone is getting so excited about:

1. A benefit no longer reserved to desktop computers, Android will allow for the integration of different applications. Texas Instruments gave this example: “a real estate agent could combine information from a database with mapping software to let customers easily locate properties on the go.”

2. One of the first applications finally brings multi-player gaming to the US market, but in an interesting twist, combines real world activity. It is a called WiFi Army and allows players to meet on the street using Google Maps and use their phone cameras to “shoot” at each other.

3. With so many manufacturers on board, people feel that means an almost sure success rate for adoption.

Android fans should also look out for an upcoming application called ZERO. It is Organic's first effort developing on the Android platform and is based on the winning concept from a recent Camp Organic.

Marta Strickland

Photo Credit: Engadget