A couple of advertisements really stood out for me, not for their ad meter quality, but because they broke new ground.
On the positive side, Sunsilk's spot was the first Superbowl ad that I can recall aimed directly at women. Nice to see women finally acknowledged as sports fans.
On the negative side, Sales Genie used questionable racial stereotypes to promote its services - an Indian man and his seven kids, Asian pandas with Mr. Wong accents. Stir in a decidedly low-budget animation look, and you have a recipe for a terrible waste of money. Blog commentators like Jason Calacanis agree.
Misha Cornes
On the positive side, Sunsilk's spot was the first Superbowl ad that I can recall aimed directly at women. Nice to see women finally acknowledged as sports fans.
On the negative side, Sales Genie used questionable racial stereotypes to promote its services - an Indian man and his seven kids, Asian pandas with Mr. Wong accents. Stir in a decidedly low-budget animation look, and you have a recipe for a terrible waste of money. Blog commentators like Jason Calacanis agree.
Misha Cornes
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