USA Today’s Ad meter checks the second by second responses of a panel of viewers during super bowl ads and ranks them from best to worse. It also shows these ratings across demographic segments.
http://www.usatoday.com/money/advertising/admeter/2008admeter.htm
It’s a very interesting tool for monitoring what exactly got people’s approval for each ad.
Joshua Fischer
http://www.usatoday.com/money/advertising/admeter/2008admeter.htm
It’s a very interesting tool for monitoring what exactly got people’s approval for each ad.
Joshua Fischer
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