A really nice stealth web project from Gap. They asked a variety of artists – The Raveonettes, Dntel, Swizz Beatz, The Blakes and Marié Digby – to create songs based on specific colors, then recruited some up-and-coming directors to make short films set to the music.
A couple of nice wrinkles. All the content is available for free download (very Web 2.0) and it will be up for a limited time only, through March 15 (very retail!). Read an interview with creative producers Rehab on the making of the project in AdAge.
Misha Cornes
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