A really nice stealth web project from Gap. They asked a variety of artists - The Raveonettes, Dntel, Swizz Beatz, The Blakes and Marié Digby - to create songs based on specific colors, then recruited some up-and-coming directors to make short films set to the music.A couple of nice wrinkles. All the content is available for free download (very Web 2.0) and it will be up for a limited time only, through March 15 (very retail!). Read an interview with creative producers Rehab on the making of the project in AdAge.
http://soundofcolor.com/
Misha Cornes
in
|
Permalink
| Comments (0)
| TrackBacks (0)
|
Strategists & Planners
Comments (0)