Three Minds On Digital Marketing @ Organic

I have always been a big fan of Conde Nast’s men’s magazines GQ and Details.  However, the men.style.com site which houses both GQ and Details online in my opinion has always been sub-par.  There is very little or sometimes no search functionality, the pages are hard to navigate, and the online content generally doesn’t build too much on what I read in the magazines.  I understand their goal is to protect the magazine but please can you help me a little.  I always thought it would be great to be able to search “wine” so I can remember which Long Island Vineyard they recommended.

With that said, the section Upgrader has been a great way to combine editorial content with user generated content.  I can seek guidance on products in Style, Gear, or Living categories.  The editors give the product a little description and can even stamp the product with an editor’s pick.  The users then get to rate the product moving it up or down to form a ranking list as well as an option to write their own testimonials.  If I find a brand I love I will gladly go out of my way to tell others and this gives me an outlet to do so.  I already found my new favorite jeans from A.P.C (rank #1) using Upgrader.  Hopefully the rest of the site will be soon as useful.