I have always been
a big fan of Conde Nast’s men’s magazines GQ
and Details.  However, the men.style.com site which houses both GQ and
Details online in my opinion has always been sub-par.  There is very little or
sometimes no search functionality, the pages are hard to navigate, and the
online content generally doesn’t build too much on what I read in the magazines.  I understand their goal is to protect the
magazine but please can you help me a little. 
I always thought it would be great to be able to search “wine” so I
can remember which Long Island Vineyard they recommended.

With that said, the section Upgrader has been a great way to combine editorial content with
user generated content.  I can seek guidance on products in Style, Gear, or Living categories.  The editors give the product a little
description and can even stamp the product with an editor’s pick.  The users then get to rate the product moving
it up or down to form a ranking list as well as an option to write their own
testimonials.  If I find a brand I love I
will gladly go out of my way to tell others and this gives me an outlet to do
so.  I already found my new favorite
jeans from A.P.C (rank #1) using Upgrader.  Hopefully
the rest of the site will be soon as useful.

St.John Oneil-Dunne