Three Minds On Digital Marketing @ Organic

Being a web developer & a user of the web since the early 90’s I consider myself to be a pretty savvy surfer.  I did something last night that I hardly ever do – I clicked an ad on purpose!  *gasp*
 
So I visit the site I do the video tour (4 demos about 20 seconds each) and they had me.  I signed up and played with the service for about a half hour and came away impressed.   Their free version lets you handle 1 project up to 8 pages – more will cost money but it’s not ridiculously expensive.
 
We can all appreciate that for clients it’s sometimes hard to fathom how a site will look and/or behave when all they have in front of them is a collection of flowcharts, wireframes, and visio docs.  That’s the beauty of this service, you can quickly create a site shell in a matter of minutes that produces standards compliant css and xhtml.  The interface is easy to use & updates in realtime (I especially liked their “reorder” nav tool).  
 
My favorite part was the export feature.  You take the zip you download and then place anywhere.  You post it somewhere where the client can see and voila, they have a clickable & interactive shell that gives an insight into the user experience and how the content will be organized.   Instead of a mass of papers/files & the client trying to picture the experience in their head, they now have a clickable and usable “site”.   From this point you can take what was produced by JumpChart and customize the CSS as much as you like and can add all the bells and whistles you desire.
 
To me it’s a no-brainer and an ideal starting point to get up & running quickly. 
 
My one negative is that the service doesn’t appear to accommodate any layout – but that may be asking too much.
 
http://www.jumpchart.com/
 
Patrick Dunphy