BricaBox is a new offering that promises users the ability to build there own platform for social content. What is “social content”? In essence, you can create your own specialized version of a Flickr or a Yelp dedicated to whatever niche you fancy. Users can choose short list of content templates (restaurant reviews, photos + maps, discussion board, video collection) or create their own from scratch. My embarrassingly bare version of a photos and maps mash-up invites users to upload their favorite photos of food.

“Think about what Blogger was before people knew about blogs,” says co-founder and CEO Nate Westheimer. “The Web has progressed since then. Now we have a more connected Internet — both in terms of data and socializing. The time has come for a publishing platform with both elements. BricaBox is a simple way to mix and mash the tools needed to create unique, social content websites.”