Three Minds On Digital Marketing @ Organic

How do you try to market a printer with some excitement? Add some Epsonality of course.  Epson created the site Epsonality to add some excitement and fun to buying a printer (a normally very boring task). You begin by watching a testimonial of a couple and their hardships of trying to buy a printer and their argument over scrap books.  From there you can take the Epsonality test to help you decide what printer is perfect for you.  You are asked a series of 3 random questions that are relevant for your printing needs but in a way that adds some humor, “if you were bitten by a rattle-snake and conscious to crawl to a printer what is the first thing you would do?”  The site uses lots of video and rich color which draws you into the Epson brand.  The print adds around NYC also have some great humor behind them with people commenting how much better their work life is now their pie charts look good.  The only draw back is if you want to go to purchase the printer they take you to a completely different site which gives a disjointed user experience.

St.John Oneil-Dunne