How do you try to market a printer with some excitement? Add some
Epsonality of course.  Epson created the site Epsonality
to add some excitement and fun to buying a printer (a normally very boring
task). You begin by watching a testimonial of a couple and their hardships of
trying to buy a printer and their argument over scrap books.  From there
you can take the Epsonality test to help you decide what printer is perfect for
you.  You are asked a series of 3 random questions that are relevant for
your printing needs
but in a way that adds some humor, “if you were bitten by a rattle-snake and
conscious to crawl to a printer what is the first thing you would do?” 
The site uses lots of video and rich color which draws you into the Epson
brand.  The print adds around NYC also have some great humor behind them
with people commenting how much better their work life is now their pie charts
look good.  The only draw back is if you want to go to purchase the printer
they take you to a completely different site which gives a disjointed user
experience.

St.John Oneil-Dunne