Is it just me, or is your Facebook page starting to fill up with junk?  Mine is starting to look as cluttered as the Million Dollar Homepage. 

I haven’t gotten into the habit of culling old widgets, so my apps form a kind of reverse chronology of experimentation and, mostly, obsolescence. As marketers. we rarely talk about the limited shelf-life of widgets, or the fact that widgets can become a kind of low grade spam.  The point is that we are already moving beyond the lets-experiment-with-a-widget era to one where a brand needs to provide real novelty or value to get added.

A few years ago, when viral video was the big creative challenge that everyone was chasing, ThreeMinds offered up Viral Fridays, where we squared two viral campaigns off against each other.  We thought it would be fun to resurrect this tradition with “Widget Wednesday” and have you sound
off on which is better, what works, and what doesn’t.

This week:

Kimberly Clark’s Room-A-Day Give Away vs. Gillette’s Game Face

BTW, it’s almost impossible to find applications on Facebook itself, even if you know the name of the widget you are looking for- feel free to send in recommendations for the next face-off.

Misha Cornes