Three Minds On Digital Marketing @ Organic

So last Friday, I went to see U2 3D at the Navy Pier IMAX theater in Chicago. Let’s just say that it was nothing short of amazing.
 
With this movie, concert films will never be the same. Actually, the motion picture medium won’t be either. In fact, this film is so good, I believe it is the concert film by which all future concert films will be judged against.

Yes U2 3D used a host of new 3D shooting techniques and equipment. However, director Mark Pellington never got lost in the technology. Granted it played a massive role, but all it did was to assist an idea - to truly capture the feeling of being at a concert. This film not only achieves that goal, it blows it away.
 
Working in interactive, it’s easy to get carried away with all the newest widgets and devices out there. In the end, all of that stuff is just execution. But when you marry those things with an idea, hold on, you just might have something special on your hands.

For more information about the film and where it's playing, check out:

http://www.u23dmovie.com/

John Topacio