Three Minds On Digital Marketing @ Organic

http://northsouthproject.com/
 
I love that this initiative takes indigenous techniques and designs from developing countries in the southern hemisphere and adapts them to the contemporary tastes and expectations of consumers in the northern hemisphere. I think the resulting product designs are beautiful – and what a bonus that they are built on such a well-thought out sustainable model. It’s collaboration on a global scale.
 
BTW, I found a write up on this interesting project in Air Canada’s En Route magazine, which is (for an airline rag) an exceptional experience in itself…
 
Victoria Thorpe