01/31/2008

MTV Uses Mobile To Bring The Election To Life

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With Super Tuesday coming up, some people like myself have gotten a little fed up of political pundits and their Star Trek themed control rooms equipped with giant TVs and fancy graphics.  MTV through their Choose or Loose website have been giving a slightly fresher and younger perspective of the campaign trail.  The site is a nice mesh of YouTube and Facebook to report on politics.  By creating the Street Team, 51 citizen journalists go out to report on the candidates and get opinions from those around them.  The coolest thing for me is how they are really utilizing technology to bring the events to life.  The team is using Nokia N95 mobile phones to shoot video and stream it live to the website.  The technology is provided by Flixwagon.  They are then able to blog about it and members like myself can comment on the videos. Blogging brought a big change to politics in past elections but adding video really gives the voters a greater perspective on what is happening. 

St.John Oneil-Dunne

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Comments (1)

I read the press release, and it describes the N95 as a "multimedia computer". It's a good phone, but it's no computer: Text entry is multitap on a numeric keypad. Let's hope the Street Team sticks with video for its communications!

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