01/24/2008

Everything Old is Apple Again

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Like most design folks – and many others – I’m a big fan of the way Apple has used design to redefine how we perceive and interactive with technology. And like many, I have worshipped at the alter of Apple’s design chief and visionary Jonathon Ives. How could you not?

But this recent posting at Gizmodo makes me feel that while I may not have been worshipping a false god exactly (I subscribe to the Picasso view that “Bad artists copy. Good artists steal.”), it may be time to explore the some of the Old Testament of Dieter Rams.

Elliott Smith

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