Imagine my surprise when what I originally thought was an opportunity to view a Martin Scorsese take on an unreleased Hitchcock script, turned out to be a mockumentary done a la Spinal Tap.  Even better was the fact it’s actually branded content created to support Freixenet champagne.
 
An important note is that this was done by an academy award winning director, and a major commercial and a motion picture production company (RSA – Ridley Scott & Associates).  It shows that short form content distributed digitally can be a legitimate art form where both the craft of creating excellent entertainment and the business of building a brand can come together seamlessly.
 
http://www.scorsesefilmfreixenet.com/video_eng.htm
 
Chris Chavkin