I was sent this bizarre “Japanese ad” for Slusho. And here’s the weirdly adorable site: Slusho! – You Can’t Drink Just Six.
Is it a real product? Apparently not. It actually may be part of a viral marketing campaign for JJ Abrams’ Cloverfield movie, coming out in January. Considering his intricate online campaigns for Lost, this should come as no surprise. But what does it all mean? I have no idea. But here’s some speculation.
Whitney Browne
in
digital culture, this is viral
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It is part of the campaign - you can find everything you need to know at http://cloverfield.despoiler.org/
What's so meta about it is they are running what appears to be a real competition to make your own ad for the company, with some pretty decent prizes. the T&Cs look pretty real.
Posted by Rachel Clarke | December 17, 2007 5:37 PM
Posted on December 17, 2007 17:37
slusho is real.
Posted by John Smith | December 30, 2007 9:23 AM
Posted on December 30, 2007 09:23