Three Minds On Digital Marketing @ Organic

There are often brief periods where a product would be more valuable than ever before to potential customers.
 
Sometimes those occasions are predictable, such as pumpkin sales on Halloween.  Other times this period of increased customer demand is more uncertain, such as umbrella sales during rain storms.
 
The beauty of the Internet compared to other marketing mediums is that we have the ability to get the word out about our products at the exact moment (and highlighting the exact benefits) that there is an increased need. 
 
Below is an email I received at lunchtime during the first snowstorm of the year.  By being prepared and responsive, this company (which is an exceptional experience unto itself) will earn itself plenty of business today without spending a nickel. 

Joshua Fischer