If you don’t watch TV and haven’t seen any of the latest Burger King commercials, check out the link below. Whopper Freakout is featured at the end of a series of TV spots that were created and produced by Crispin, Porter + Bogusky.
The latest campaign is centered around a staged Burger King where the Whopper is no longer served (for the day). There are hidden camera and interview clips featuring shocked and unhappy customers who are quite passionate and upset about the absence of their flame-broiled Whoppers. (When I first saw the spot I admittedly became frightened and sad).
This viral campaign is creating some great buzz in the blog world and in the ad world where everyone has an opinion of whether the campaign is good or bad. The great thing for them is that people are talking about it and the word is spreading.
Once again, CP+B has produced some great creative work that gets people talking – think Subservient Chicken and the great NFL replays featuring the King.
http://www.whopperfreakout.com/
Lisa Yamamura
in
this is viral
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