Looking for a way to give back this holiday season? Planning for Good is a global network of strategists and creatives who donate their collective brain power towards affecting positive social change. Every month, a new brief is sent out to local city groups, who work individually and in teams to solve a specific communications problem for non-profit organizations. Recently, I was fortunate enough to attend a meeting with Planning for Good’s local Toronto chapter where we had a lively discussion around the positioning of Live Earth’s 2008 Campus Program.
To learn more about the goals and history behind the initiative, view a truly inspiring video from one of Planning for Good’s founders, Edward Cotton. Also make sure to check out the the first deck of great ideas presented for UNICEF.
To get involved, find your local city group or start a chapter of your own. The deadline for the Live Earth Brief is fast approaching on December 17.
Ways to get started:
Audrey Carr
in
the social net
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Strategists & Planners