Check out this great social networking site for moms. Cafemom.com brings moms a little bit of MySpace, Facebook, Yelp!, Yahoo Groups, Yahoo/Google widgets all together in one place. There are some heavy hitters advertising on the site, clearly acknowledging the importance of word-of-mouth for this target.
And, yes, one of the founders is “Billy” from Melrose Place, who would have thought…
Lisa Yamamura
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Lisa -
WOM is so important for the mom demographic. The skills required to be a good mother will never change, and I think mothers on the Web have a natural pool of content to share.
We’ve seen how influential ‘mommy bloggers’ are, especially as there’s never going to be a shortage of mothers looking for tips, instructions — and the occasional place to vent.
Also, that pie looks really good.