I love this Australian campaign for Drambuie, a Scottish flavored whiskey. Unlike the decidedly PG-13 Shave Everywhere or Axe Effect sites, this is a campaign that lets the Internet be the Internet. 

The premise is simple: take a chi-chi drink to some rough Australian bars and film the honest reactions of local louts- bogans in Australian slang.  You get priceless quotes like “I guess I could drink this when you run out of everything else,” and on down from there.

I love the fact that the brand is willing to make fun of itself and its too-precious image.  I think this kind of content would be too class-conscious for North America, not to mention too profane.  But good on ya to Drambuie’s Sydney-based agency, The One Centre for taking a chance with the brand.

http://www.drambuieresearch.com/

Misha Cornes