Three Minds On Digital Marketing @ Organic

Dell has created a unique experience for the holidays that combines the influence of star power with the holiday spirit of gift giving.
 
Yoursishere.com is a site where you can choose a Dell product and send a gift suggestion to your friends/family.  You can choose from 6 celebrities and they will be your pitchmen (women) for the Dell gift you have chosen. 
 
The power of celebrity endorsement combined with a personalized message isn’t new.  Where it gets interesting is how Dell has setup the giving part of the process.  Their electronics offerings can be more expensive than one single person can afford to give to another, so you can setup an account with PayPal whereby people can contribute cash in lieu of a gift.  More along the lines of gift cards but using PayPal as the credit holder.
 
This is all tied-in by the pitch as each one of the celebrities mentions the option to give cash. 
 
It’s a different approach to gift suggestions that creates a entertaining experience to help your friends/family buy you, or contribute to the gift you want 
 
http://www.yoursishere.com/
 
Chris Chavkin