In addition to highlighting the dubious talents and hilarious misfortunes of the population at large, online video is becoming a channel for thoughtful UGC that provides users real value not available on more mainstream channels.

A terrific example is DadLabs, a website created by four teachers from Texas. They developed hundreds of entertaining short videos concerning parenting issues that may not have been addressed before – and do it from a male perspective.

This has been a perfect fit for the internet platform since both the short issue-specific format (readily search-able) and audience (new fathers) are less suited for television.  And indeed DadLabs has proven successful, as in under a year they are already count Wal-Mart, Hertz and CapOne among their sponsors. 
 
Joshua Fischer