11/20/2007

Napkin Notebook

napkin.jpg

Throughout the years countless businesses and artists have relied on bar napkins to create business plans or scribble down their thoughts…
 
Well, now you can actually buy a napkin notepad.
 
EuroRSCG has built a promotional web site around this concept that's fairly entertaining, which I found via an unbranded print ad in Ad Age.  You can “watch” how others have created their sketches or create your own and add it to the gallery. On the Buy link, it says they are exclusively sold through MoMA, but I couldn’t find it on the site. I’m really not sure if this is a unique take on advertising for an advertising agency or if this is a real product they are marketing. Maybe a little of both?  Also, take a peek at the “Credits” link at the bottom of the page. Simple and clean way of promoting the developers without needing a whole Contact Us page.  photocredit: digihuman
 
http://www.napkinnotebook.com/
 
Bonnie Hoag

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