Whoa. I don’t know what to think about this site from Agion, an ingredient-brand supplier of anti-microbial technology to products like GUM toothbrushes and Timberland shoes, as well as hospital equipment and industrial building supplies.  They hired Florence Henderson to do a series of humorous webisodes on the original Brady Bunch set.  You watch her new, multi-ethnic family spreading germs via sneezes, bloody meat, and animal droppings.  If you don’t “catch all the germs”, prepare yourself for the gross-out results outside the door of the family’s shared bathroom.  I can almost guarantee this is your one chance to hear Mrs. Brady talk about “Montezuma’s Revenge”, “Praying to the Porcelain God,” and “Odors that make grown men weep”.

I can’t help but compare this site to the wildly successful Shave Everywhere, which took another very personal topic and treated it in a much more conservative way.  Is That’s Revolting breakout, in-your-face marketing, bold enough to propel an obscure brand into the mainstream?  Or is the kind of dumb frat-boy humor that is bound to turn off a core market of female heads of household who are used to gentler fare?

http://www.thatsrevolting.com

Misha Cornes