ING takes a step forward in creative advertising.
Checking is a low-interest category. It’s an intangible product. Fees are a nuisance. Balancing a checkbook is pretty mundane.
Quite frankly, checking is as boring as going to the bathroom.
That got the folks at ING thinking. What if we took another everyday moment? What if we reminded people of its importance? What if we used that moment to say something about our new checking product?
The result: a great piece of creative advertising.
I found my (bathroom) visit surprising, entertaining, even engaging.
Even better, it sells a checking account. This is a great step forward.
Bryan Fuhr
Comments
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For me, part of the exceptional execution was the recognition by ING that people would what to blog about the site. They offered YouTube-style cut-and-paste code to imbed the app right on the page. Love it.
Hi Bryan,
I must be daft but how does the site make checking more interesting?
Rishi
they forgot to wash their hands.
Hi,
we just launched the sequel to this campaign:
http://www.ingliondeposit.com/
Hi,
we just launched the sequel to the i-Needtogo campaign:
http://www.ingliondeposit.com/