Three Minds On Digital Marketing @ Organic

Earlier this month I spoke at the Forrester Consumer Forum 2007 in Chicago.  In a sign of the times, this was a two-day conference devoted entirely to social media.  Given the topic, it was inevitable that almost every aspect of the conference was fully blogged, tagged, and uploaded even before the last session concluded.

Just when I thought I couldn't consume any more virtual content, I got a special treat this week in the form of this video widget from coBrandit, a video podcasting team that covered the event.  It really got my attention.  Here in one neat package are interviews with key speakers including Ze Frank, Charlene Li, Richard Edelman, David Armano, even yours truly.  (Thanks David for the heads-up.)

Widgets are going to be the story for the rest of this year, particularly following the announcement of OpenSocial, Google's challenge to Facebook's closed API.  We tend to think of widgets as toys that live inside a particular social network (throwing a sheep at someone on Facebook), but the advent of open standards will mean an opportunity to applify all kinds of content.  It's game-changing.

Misha Cornes