Wow, this is beautiful in delivery (interaction) and message (what it says
without saying it).
I love the fact that it is not sneaky in trying to get you to click so you
get taken to a sales pitch. So go ahead and slide the button and mouse away.
There are great little sounds and visuals that happen.
http://layertennis.com/071102/index.php
Casey Riggleman

Adobe’s done some really exceptional advertising for the Creative Suite 3 launch, including the rich media unit you linked to.
Here’s a larger collection from my archive of online ads –
Adobe Creative Suite 3 ads
Enjoy!