Three Minds On Digital Marketing @ Organic

We all know that most viral video content is usually short-lived and too amateurish for mass consumption.   One of the ways YouTube is trying to up the quality is by offering promotions and contests that call out to the community for content solid enough to appeal to a broader market.

YouTube, HP and Fox Searchlight are teaming to entice YouTube community to create a unique film experience based on three criteria.  These criteria tie in with the plot of the Searchlight release of Juno in December. The final set of short films will be chosen by the creative staff so the YouTube community can vote on the winner.   
It's a great way to tie in community buzz around a theatrical release and the prize will draw out talented community members who may not have been able to break away from the clutter otherwise.

This is a great example of how marketers such as HP and Searchlight can appeal to the YouTube generation, while YouTube creates quality content for the site.   

http://www.youtube.com/projectdirect

Chris Chavkin