Three Minds On Digital Marketing @ Organic

An interesting article from The Atlantic Monthly regarding the multi-tasking.  Neuroscience is confirming what we all suspect: Multitasking is dumbing us down and driving us crazy.   A few excerpts:
 
"This is the great irony of multitasking—that its overall goal, getting more done in less time, turns out to be chimerical.  In reality, multitasking slows our thinking. It forces us to chop competing tasks into pieces, set them in different piles, then hunt for the pile we’re interested in, pick up its pieces, review the rules for putting the pieces back together, and then attempt to do so, often quite awkwardly. Fact, and one more reason the bubble will pop: A brain attempting to perform two tasks simultaneously will, because of all the back-and-forth stress, exhibit a substantial lag in information processing."
 
"Multitasking boosts the level of stress-related hormones such as cortisol and adrenaline and wears down our systems through biochemical friction, prematurely aging us. In the short term, the confusion, fatigue, and chaos merely hamper our ability to focus and analyze, but in the long term, they may cause it to atrophy."
 
"Human freedom, as classically defined (to think and act and choose with minimal interference by outside powers), was not a product that firms could offer, but they recast it as something they could provide. A product for which they could raise the demand by refining its features, upping its speed, restyling its appearance, and linking it up with all the other products that promised freedom, too, but had replaced it with three inferior substitutes that they could market in its name:  Efficiency, convenience, and mobility."
 
This may be very foreign to the way many of us think...but perhaps you should read this article (on your Blackberry, while listening to music, and watching stock quotes) for a different perspective. 
 
James Heughens