Three Minds On Digital Marketing @ Organic

Here's a fun site for Sparks, the alcohol+energy drink now owned by Miller Brewing.  It features the popular panning-camera navigation system first seen on WeFail's site for photographer Matt Mahon and later repeated on campaign sites for Wrigley's Gum and a site for the new Visa campaign.

Another interesting aspect of CPG sites is the insight that they give you into product marketing strategy.  I've tried Sparks and it's unbearably sweet, like an alcoholic Mountain Dew.  In fact The Marin Institute, an alcohol industry watchdog, wants to rename the "flavored malt beverarge" segment Alcopops. Navigating the site definitely feels like stepping into the mind of a teenage boy - air guitar contests, skateboards, doodles - but in a bold move, no shots of attractive girls.  Is it specifically targeted at underage drinkers?  What would an official site for Goldschlager cinnamon schnapps (with real flakes of gold!) look like? 

Misha Cornes