10/ 1/2007

Recruiting the YouTube Generation

choate.jpg

Check out this legal firm in Boston - they're a 100 years old and are using a very contemporary video strategy to recruit summer interns and new associates from leading law schools. They've taken real associate stories, edited them down to 30 seconds and used actors to tell their stories ... pretty compelling!

http://www.choate.com/careers.php

Read more in the New York Times.

David Feldt

 

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