The Pet Shop Boys single, “Integral,” which snipes Britain’s national identity card system with the dry sarcasm the duo is known for, now has a music video to carry the message even further.
The stop-motion video centers on a pixelated flipbook of sorts. This doubles as the mobile-friendly version of the video (remove the filmed background and…voila!) and carries in it over 100 “subliminal” QR (quick response) matrix codes. When you scan these frames with your reader-enabled camera phone you get URLs relevant to civil liberty issues, hand-picked by Chris Lowe and Neil Tennant. The individual frames can also be downloaded to create your own homemade version of the video, which are slowly popping up on YouTube.
The whole package—music, message, meme, media—comes together nicely. Like the best cultural phenomena, this can be enjoyed at several levels of participation—at least one of which involves a dance floor.
(Thanks to Les Orchard, whose tweet hepped me to this video.)
Sam Cannon
Comments
Connections
The poster ads for the album also have QR codes: http://www.flickr.com/photos/blech/1479623432/
Makes me think of other interesting stop motion out there like the latest Sony Bravia play-doh ad.
http://bravia.sony.eu/bravia.html
I recommend watching the making of.
But I m not sure how to make the video out of the pdf file which contains more than 2000 frames. There is no FAQ in the PSB site about making of the video.
I like the idea so much.
Useful site. Thanks.
hzprjs jwthel tuzh aniutxyle mcfv mqfjazl qlxutaeij