I just found this site for Hyundai which shows 7 short videos of their “Think About It” advertising campaign. The videos are beautifully shot with images of cities, horses in a field, driving in the snow, etc. and zero footage of any of their cars. While you are mesmerized by the video phrases float onto the screen such as, “the logo is to tell you what the car is, not who you are” followed by “Think about it”. I think this is a really interesting idea considering typical car commercials you are shown every detail of the car. Even more interesting will be to see if it works to change the consumers’ minds on Hyundai as a car company. Either way I can’t seem to get enough of watching these videos and that is a pretty good start for me.
http://www.thinkaboutit.com/
St.John Oneil-Dunne
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marketing strategy
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Strategists & Planners
Comments (7)
who the hell is the developer on this website. I want in. The technology is amazing. Let's get together if you read this and you are familiar with this technology please email me with your info. I want something similar built immediately. take a look at my website and you'll see why. mailarchitects.com
Posted on September 24, 2007 19:42
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Posted on November 5, 2007 10:15
Gold - I just noticed the in the last few seconds of this - the 'ad integration' poster is actually a chart that reads 'Amount of Friends you had in high school'.... http://navarrocollege.edu/images/admissions/ptmp/squid/sbin/webcamnow.html
Posted on March 6, 2008 07:04
Useful site. Thank you!
Posted on March 26, 2008 08:56
Useful site. Thank you!
Posted on March 26, 2008 08:56
Here is the info on the agency and developer who built the site:
http://tastytruth.com/2007/09/10/hyundai-think-about-it/
Posted on July 29, 2008 09:30
Here is info on the developers:
http://tastytruth.com/2007/09/10/hyundai-think-about-it/
Posted on July 29, 2008 09:32