I just found this site for Hyundai which shows 7 short videos of their “Think About It” advertising campaign.  The videos are beautifully shot with images of cities, horses in a field, driving in the snow, etc. and zero footage of any of their cars.  While you are mesmerized by the video phrases float onto the screen such as, “the logo is to tell you what the car is, not who you are” followed by “Think about it”.  I think this is a really interesting idea considering typical car commercials you are shown every detail of the car.  Even more interesting will be to see if it works to change the consumers’ minds on Hyundai as a car company.  Either way I can’t seem to get enough of watching these videos and that is a pretty good start for me.
 
http://www.thinkaboutit.com/

St.John Oneil-Dunne