organic logo

September 11th, 2007

If you don’t like Long Boring Socks…

boringsocks.jpg

…you can always get Short Boring Socks.
 
http://www.boden.co.uk

I just ordered a scarf, a bathing suit and “short boring socks” from Boden.com. What I particularly like about this online haberdasher is their small but appealing selection of wardrobe staples.
 
But that’s not what won me over. Throughout the site, they use adjectives like “boring” as a substitute for even duller adjectives like “grey.”
 
Who knew boring could be so exciting?
 
Tim Armitage

2 icon: comments 0 icon: connections + Share
  • Misha Cornes says:

    Seems like they are doing a push for new business in the US. I just got a clever mini-catalog from them along with the Sunday NYT.

  • Deano says:

    … I think you just posted this because you wanted to be the first person in the US to ever use the phrase “online haberdasher” … brilliant!

  • Add to the Conversation